Marketing Research-Write an essay of research proposal of ALDi - 1

Marketing Research-Write an of research proposal of ALDi company, Australia - Essay Example The term ‘all’ is highly ambiguous and it is a known fact that retailers succeed only as long as they are able to attract the purchasing decision-makers or those which highly influences them. ALDI can therefore be seen as facing the problem of determining the proper avenues for continuously attracting these decision-makers. This is compounded by the fact that Australia’s socio-demographic composition is increasingly becoming diverse due to migration of Asian nationalities to study and to work in this highly developed nation. The purpose of this research is to determine the effective marketing methods that ALDI can adapt to target its main and most important consumers. This is not to say that ALDI is not doing a good job of marketing within the Australian market of the southern area in which it operates. Rather, the proposal seeks to identify and provide opportunities for improvement in addressing its core customers based on the analysis of data gathered from secondary literature in expansion, marketing management and financial controls. Although differentiation is important in this market, it is also important to be very clear in a specific target market. The objective of the current proposal is to get ALDI to pay better attention in providing better measures for particular customer segments in Australia such as that of busy mothers with children. In terms of busy mothers, this target market may want different things from the product when compared to other customers for any number of reasons. For example, single, non-family buyers are buying the ALDI products directly for themselves while busy mothers are buying the products for their offspring. This should lessen the product side of the marketing mix of the grocery chain in terms of the customers’ individuality and slant it more towards the mothers’ good sense. Nutrition and value should be highlighted

An interview with a Safety Manager Essay Example | Topics and Well Written Essays - 1250 words

An interview with a Safety Manager - Essay Example fety and Health Policy statement should set forth the purpose and philosophy of the company, delineate the program’s goal and assign responsibility for all company personnel (Reese, 2003). Once the policy is set, responsibility to implement and supervise the same should be assigned to an individual. This in no way should relieve management from its commitment or the supervisors and employees from their responsibilities to enforce and adhere to the company’s health and safety requirements. Discipline is an integral part of implementing safety measures in a company. Employees should be strictly overseen as complying with these measures and failure of this will result in failure of the entire health and safety effort. Some companies take a further step in their discipline policy resulting in time off without pay for limited days followed by dismissal on the next offense (Reese, 2003). The first line supervisor is effectively the key to good occupational safety and health efforts. The supervisors should be held responsible for their safety performance as well as the performance of their crews. One of the most effective methods of implementing safety measures is through motivation to work in a safe manner. Data indicate that 85 to 90 percent of accident causes are likely the result of unsafe behavior. The aim should be to provide an environment where employers are induced to motivate themselves as well as their employees. Delegating more responsibilities to employees boost morale, inspiration to account one’s own behavior at the workplace, peer pressure, incentives and rewards when least expected, etc. are some methods of motivation (Reese, 2003). The Occupational Safety and Health Act have brought a restructuring of programs and activities relating to safeguarding the health of the worker. OSHA requires employers to protect their employees from workplace hazards such as machines, procedures at the workplace and harmful substances. Companies encourage employees